Client: Jerusha Stewart
Project: Single Life Camp.com
Role:
Business analyst and strategist, Interaction Designer, Web Developer and Social Media strategist
Situation:
A client with experience hosting luxury events for singles came to me to brainstorm ideas for future events – but the new product was for a market that didn’t understand the product.
Analysis:
The client’s target audience needed to be reached in innovative ways, and the event needed to be managed so that information could be properly – and effectively – utilized for the event, which didn’t have a large budget, the resources it needed, or the lead up time to properly deliver the event.
I revised the client’s brand to focus on the need for an event (a Barcamp/unconfierence) focusing on the fun of ‘Single Life’ and introduced it to a new audience – tech savvy singles – by bringing my full set of user experience skills to focus on a number of key areas:
Strategy:
I devised some strategic analysis, determining corporate mission, objectives and success metrics
I helped to shape the branding, including competitive analysis, visual identity including logo, letterhead and other collateral
Organization:
I created templates and placed them on a centralized Intranet, which were used for the event, and allowed for for future event management. These templates included key documents (marketing plan, marketing contacts, sponsors, etc.) and made the cumbersome process of organizing multiple information flows much easier.
Execution:
I helped to publicize the event on targeted geographically and domain specific media outlets via traditional press relations
as well as identify potential sponsors.
I identified and created social media accounts to allow for two way communication between the client and event attendees on the brand headquarters at singlelifecamp.com and on the event social network on Crowdvine
Some of the deliverables I created include the following:
Results:
Although the event was far smaller than anticipated due to a number of factors – primarily economic – it was still a success to the client. The event received press, was successfully introduced to a new market audience – and the client has successfully pitched the idea to other cities for future events and our work extended her brand by connecting with tech savvy singles who use social media. The client also has a set of event management tools for future events.
case study: marketing
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Client: Jerusha Stewart
Project: Single Life Camp.com
Role:
Business analyst and strategist, Interaction Designer, Web Developer and Social Media strategist
Situation:
A client with experience hosting luxury events for singles came to me to brainstorm ideas for future events – but the new product was for a market that didn’t understand the product.
Analysis:
The client’s target audience needed to be reached in innovative ways, and the event needed to be managed so that information could be properly – and effectively – utilized for the event, which didn’t have a large budget, the resources it needed, or the lead up time to properly deliver the event.
I revised the client’s brand to focus on the need for an event (a Barcamp/unconfierence) focusing on the fun of ‘Single Life’ and introduced it to a new audience – tech savvy singles – by bringing my full set of user experience skills to focus on a number of key areas:
as well as identify potential sponsors.
Some of the deliverables I created include the following:
Results:
Although the event was far smaller than anticipated due to a number of factors – primarily economic – it was still a success to the client. The event received press, was successfully introduced to a new market audience – and the client has successfully pitched the idea to other cities for future events and our work extended her brand by connecting with tech savvy singles who use social media. The client also has a set of event management tools for future events.